A Sanuk for Every Season
Not too long ago we attended the first ever Sanuk Winter Sales Meeting, and those guys are weird. And brilliant. And hilarious. Thankfully, they’ve marshaled all of this weird brilliant hilarity, and come up with a heap of great new products to help our retailers keep people’s feet happy year-round. That’s right, you can now remain comfortably Sanukified 12 months a year. Twelve. If feet had lips, they’d kiss you for what you’re about to do for them (I know, gross).
Oh, and did I mention that those loons are also expanding their athlete team to support winter sports? In addition to all the amazing surfers, climbers, boaters, wake boarders and musicians already in the Sanuk family, we’ve got a couple new members in the crew. Guys like Jeremy Jones, Chris Benchetler, and Forrest Shearer.
I know what you’re thinking “Guys, this is great and all, and my feet will be happy, but if we’re really going to make the register sing and spread the joy, we’re going to have to let folks know. I mean, what’s your blog readership? Two?”
Glad you asked (but you could have been nicer about it). To make sure to spread the happiness far and wide, Sanuk will be doubling down in the publications we currently advertise in (Surf mags, Outside, Rock & Ice), and adding a few others to reach new customers (Nylon, Rolling Stone, Men’s Health, etc.). They’ll be boosting the television ad coverage on Comedy Central, MTV and Fuel as well.
And there’s more. A lot more. I mean, I haven’t even touched on the new summer and back to school styles that are coming. Buckle up, folks, it’s going to be a huge year for your Sanuk business.
What do you mean, “if”?