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A native of Seattle, Tim grew up fending off Seasonal Affective Disorder (SAD) by fixing in his mind that rain in Seattle equaled snow at Crystal Mountain. A graduate of the University of Washington in Marketing Communications, Tim was dead set on a career in advertising until he discovered that there were actual people traveling around the region visiting ski shops and talking about skiing - and getting PAID for it. The die was cast. After a couple of digressions into pharmaceutical and technology sales in the 90’s, Tim moved to Boulder in 2000 and started Redline Sports Group in 2001. Tim is an avid skier and cyclist who enjoys hiking and camping with his family.  He and his wife, Heather, live in Boulder with their son, dog, three chickens, and 50,000 bees.

Agency Principal, Key Accounts

Tim Hattrup

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A Salt Lake City native, Matt joined Redline Sports Group in 2012 after Graduating from the University of Utah and putting in a solid ten years in retail. He’s also been running around in the outdoors all his life. He still makes time with his family to get out camping, backpacking, skiing, mountain biking, fly fishing, overlanding in his Toyota Tacomas, and traveling whenever and wherever he can. But Matt’s not just another outdoor guy with a “glorious” man bun, he’s an outdoor guy with a glorious man bun and a helicopter pilot’s license! We’re still sorting out how to take advantage of this fact. Stay tuned.

 

Matt also runs a nonprofit he co-founded called the Brite Blue Foundation. The Brite Blue Foundation provides scholarships to underprivileged children in Guatemala, and 100% of all donations go directly to the students. Check it out at Briteblue.org, hand over some cash, and make the world a little better place.

UT, ID, MT, Western WY

Matt McKay

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Have you ever been traveling contentedly down a path only to discover something that caused you to stop, re-evaluate everything, and go a completely different direction? Sara did. She was headed down the path to being a doctor, found a giant rock in her path, climbed it, and has been climbing ever since.

 

A Bostonian and graduate of Columbia University, Sara spent her formative years skiing and backpacking in the icy Northeast. She was working away at a perfectly respectable job doing scientific research on kidney failure when she discovered rock climbing, quit her job, moved into a van, and, well, you get the idea.

 

Arriving in Colorado in 2015, Sara got tangled up with our crew, and she’s been brightening up retail shops throughout the Rockies ever since.

CO, NM, NE, Eastern WY

Sara Gillers

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Lori is a living testament to the utility of a down jacket. A native of Mississippi, she may never fully adjust to the winter cold in Colorado, but she’s found the workaround.

Upon graduating LSU with a BS in Math and Computer Science, Lori promptly moved to Boulder and never looked back. Having previously worked in both software and mortgage lending, Lori is one of those poor souls who really, truly knows how to use Excel, and so will never run out of work to do. When not glued to the computer she is busy caring for her son, River, and daughter, Sailor, and spending time with family and all the activities Colorado has to offer.  

Office Manager

Lori Schell