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Outdoor Market Association
11111 W. 6th Ave
Frontage Road
Lakewood, CO 80215


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Who we are

Redline Sports Group is a group of skiers, climbers, hikers, cyclists and all-round outdoor enthusiasts who’ve turned a love of the outdoors and outdoor products into our livelihood.


Our mission

To combine our passion for the outdoors with deep product knowledge and effective business strategies to create win-win scenarios that ensure the success of both our vendor and retail partners.


Tools of success

  • Redline has invested in both advanced CRM and analytics software to effectively manage retailer relationships and business opportunities. This information allows us to identify opportunities and collaborate with our retail partners to maximize brand presence and sell through.

  • Our Denver showroom and warehouse has proven an invaluable tool to conducting professional presentations that show our brands in their best light, in addition to exposing them to new potential dealers.

  • Weekly team meetings allow us to share information and keep the entire crew on the same page and up-to-date on opportunities, successful strategies, and market changes.

  • Our distributed sales force (and lots of road time) ensures steady coverage and dealer focus on both sides of the Continental Divide.