Image by Mike Scheid


Redline Sports combines our passion for the outdoors with deep product knowledge and effective business strategies to create win-win scenarios to ensure the success of our vendors and retail partners.

redline transition 2.png

Redline Sports Group is made up of skiers, climbers, hikers, cyclists and all-round outdoor enthusiasts who’ve turned a love of the outdoors and outdoor products into our livelihoods.

We are the middle men to independent retailers, regional chains, and national accounts in the outdoor, snow sports, action sports, and hunt/fish channels.


The brands depicted below have been hand-picked by our team in order to give your retail business the best selection of outdoor equipment.  We have chosen product lines that maintain good standards of quality and manufacture, and that are responsibly and sustainably made. Here at Redline we pride ourselves on the products we provide to you. Click on the logos below to learn more about how each brand will benefit your business.

Image by Drif Riadh
redline transition 2_edited.png
redline transition 2_edited_edited.png



Redline has invested in both advanced CRM and analytics software to effectively manage retailer relationships and business opportunities. This information allows us to identify opportunities and collaborate with our retail partners to maximize brand presence and sell through.

Our Lakewood showroom and warehouse has proven an invaluable tool to conducting professional presentations that show our brands in their best light, in addition to exposing them to new potential dealers.

Our distributed sales force (and lots of road time) ensures steady coverage and dealer focus on both sides of the Continental Divide.

Weekly team meetings allow us to share information in order to stay on the same page and up-to-date on opportunities, successful strategies, and market changes.

Image by Lauren Pandolfi
redline transition 2_edited_edited.png
redline transition 2_edited.png


We carry a variety of well-paired product lines for all occasions; our brands work together in unity as our region is vast, and home to dusty desert, crisp highland, and those classic snow-capped peaks. Our Brands reflect the need of this variety, offering sandals for desert lounging to ski gear for those powder days.  Redline's retailers are some of the biggest and best in the country, as well as mom-and-pop shops. Whatever your size, let us help you grow.  

Servicing Colorado, Southern Idaho, Montana, Nebraska, New Mexico, Utah, and Wyoming.

redline transition 2_edited_edited.png