Tim Hattrup

Agency Principal, CO, NM, NE, E. WY, and Key Accounts

A native of Seattle, Tim grew up fending off Seasonal Affective Disorder (SAD) by fixing in his mind that rain in Seattle equaled snow at Crystal Mountain. A graduate of the University of Washington in Marketing Communications, Tim was dead set on a career in advertising until he discovered that there were actual people traveling around the region visiting ski shops and talking about skiing — and getting PAID for it. The die was cast. After a couple of digressions into pharmaceutical and technology sales in the 90’s, Tim moved to Boulder in 2000 and started Redline Sports Group in 2001. Tim is an avid skier and cyclist who enjoys hiking and camping with his family.  He and his wife, Heather, live in Boulder with their son, dog, three chickens, and 50,000 bees.


Matt McKay

UT, ID, MT, Western WY

A Salt Lake City native, Matt joined Redline Sports Group in 2012 after graduating from the University of Utah and putting in a solid ten years in retail. He’s also been running around in the outdoors all his life. He still makes time with his family to get out and enjoy camping, backpacking, skiing, mountain biking, fly fishing, overlanding in his Toyota Tacomas, and traveling whenever and wherever he can. But Matt’s not just another outdoor guy with a "glorious” man bun, he’s an outdoor guy with a glorious man bun and a helicopter pilot’s license! We’re still sorting out how to take advantage of this fact. Stay tuned.


Matt also runs a nonprofit he co-founded called the Brite Blue Foundation. The Brite Blue Foundation provides scholarships to underprivileged children in Guatemala, and 100% of all donations go directly to the students. Check it out at, hand over some cash, and make the world a little better place.