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Who we are

Redline Sports Group are skiers, climbers, hikers, cyclists and all-round outdoor enthusiasts who’ve turned a love of the outdoors and outdoor products into our livelihoods.


Our mission

To combine our passion for the outdoors with deep product knowledge and effective business strategies to create win-win scenarios that ensure the success of our vendors and retail partners.


Tools of success

  • Redline has invested in both advanced CRM and analytics software to effectively manage retailer relationships and business opportunities. This information allows us to identify opportunities and collaborate with our retail partners to maximize brand presence and sell through.

  • Our Lakewood showroom and warehouse has proven an invaluable tool to conducting professional presentations that show our brands in their best light, in addition to exposing them to new potential dealers.

  • Weekly team meetings allow us to share information in order to stay on the same page and up-to-date on opportunities, successful strategies, and market changes.

  • Our distributed sales force (and lots of road time) ensures steady coverage and dealer focus on both sides of the Continental Divide.


Outdoor Market Alliance
11111 W. 6th Ave
Frontage Road
Lakewood, CO 80215

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